{"id":6392,"date":"2025-08-21T12:26:28","date_gmt":"2025-08-21T10:26:28","guid":{"rendered":"https:\/\/www.pgopremium.com\/?p=6392"},"modified":"2026-02-19T16:25:10","modified_gmt":"2026-02-19T15:25:10","slug":"a-nyitokep","status":"publish","type":"post","link":"https:\/\/www.pgopremium.com\/en\/a-nyitokep\/","title":{"rendered":"The cover image is the hotel\u2019s visual business card"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><strong><strong>A nyit\u00f3k\u00e9p hat\u00e1sa a foglal\u00e1sokra<\/strong><\/strong><\/h5>\n\n\n\n<p>Nagy hotel keresg\u00e9l\u0151 vagyok. Miel\u0151tt \u00fatnak indulunk, minden egyes alkalommal v\u00e9gign\u00e9zem a <a href=\"http:\/\/booking.com\" target=\"_blank\" rel=\"noopener\">booking.com<\/a> oldal\u00e1n l\u00e9v\u0151 fot\u00f3kat \u00e9s ha ott \u00e1tmegy a hely a rost\u00e1n, akkor \u00e1tt\u00e9rek a TripAdvisorra. A valamit mag\u00e1ra ad\u00f3 sz\u00e1ll\u00e1shelyek rendelkeznek egy-egy j\u00f3 fot\u00f3val, viszont a vend\u00e9gek \u00e1ltal k\u00e9sz\u00edtett k\u00e9pek \u00e1ltal\u00e1ban nem \u00fctik meg az ingerk\u00fcsz\u00f6b\u00f6met. Egyr\u00e9szt az\u00e9rt, mert egyik k\u00e9p rosszabb, mint a m\u00e1sik. M\u00e1sr\u00e9szt az\u00e9rt, mert a hotel saj\u00e1t fot\u00f3inak sokszor k\u00f6ze nincs a val\u00f3s\u00e1ghoz. El\u0151fordul, hogy a k\u00e9pek \u00e9vekkel (net\u00e1n \u00e9vtizedekkel) ezel\u0151tt k\u00e9sz\u00fcltek, a szob\u00e1k pedig az\u00f3ta er\u0151s amortiz\u00e1ci\u00f3nak estek \u00e1ldozatul. De olyan is akad, amiken a fot\u00f3s k\u00e9pei t\u00fal sterilek, vagy t\u00falretus\u00e1ltak. \u00cdgy a vend\u00e9gek \u00e9s a hotel k\u00e9pei k\u00f6z\u00f6tt azonnal \u00f3ri\u00e1si lesz a kontraszt. \u00c9n pedig gondolkod\u00e1s n\u00e9lk\u00fcl haladok tov\u00e1bb \u00e9s megyek a k\u00f6vetkez\u0151 lehets\u00e9ges opci\u00f3ra.<\/p>\n\n\n\n<p>Egy pr\u00e9mium hotel online meg\u00edt\u00e9l\u00e9se sokszor egyetlen pillanaton m\u00falik, ahogy a p\u00e9ld\u00e1m is mutatja. A Google szerint a felhaszn\u00e1l\u00f3k \u00e1tlagosan 7 m\u00e1sodperc alatt d\u00f6ntenek arr\u00f3l, hogy maradnak-e egy weboldalon, vagy tov\u00e1bbl\u00e9pnek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-18.49.58-scaled-e1756464542490-1024x612.png\" alt=\"pr\u00e9mium hotel nyit\u00f3k\u00e9p\" class=\"wp-image-6412\" srcset=\"https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-18.49.58-scaled-e1756464542490-1024x612.png 1024w, https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-18.49.58-scaled-e1756464542490-300x179.png 300w, https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-18.49.58-scaled-e1756464542490-768x459.png 768w, https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-18.49.58-scaled-e1756464542490-18x12.png 18w, https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-18.49.58-scaled-e1756464542490.png 1212w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kutat\u00e1sok szerint a vend\u00e9gek els\u0151 benyom\u00e1sa a f\u0151 k\u00e9pre f\u00f3kusz\u00e1l \u2013 t\u00f6bb tanulm\u00e1ny is al\u00e1t\u00e1masztja, hogy a vizu\u00e1lis \u00e9lm\u00e9ny jelent\u0151sen befoly\u00e1solja a d\u00f6nt\u00e9st m\u00e1r a keres\u00e9si list\u00e1ban. Profi fot\u00f3sk\u00e9nt \u00e9s vend\u00e9gk\u00e9nt is pontosan tudom: amit a vend\u00e9g el\u0151sz\u00f6r l\u00e1t, az nem a sz\u00f6veges le\u00edr\u00e1s vagy az \u00e1r, hanem a k\u00e9pek.<strong><em> Azon bel\u00fcl is az els\u0151 a bor\u00edt\u00f3k\u00e9p vagy nyit\u00f3k\u00e9p<\/em><\/strong>. Ez az a vizu\u00e1lis kapu, amin kereszt\u00fcl a vend\u00e9g bel\u00e9p a hotel vil\u00e1g\u00e1ba \u2014 vagy ink\u00e1bb sarkon fordul.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>A nyit\u00f3k\u00e9p szerepe az els\u0151 benyom\u00e1sban<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6392_bfd90a-99, .wp-block-kadence-advancedheading.kt-adv-heading6392_bfd90a-99[data-kb-block=\"kb-adv-heading6392_bfd90a-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6392_bfd90a-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6392_bfd90a-99[data-kb-block=\"kb-adv-heading6392_bfd90a-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6392_bfd90a-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6392_bfd90a-99[data-kb-block=\"kb-adv-heading6392_bfd90a-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6392_bfd90a-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6392_bfd90a-99\">Az els\u0151 k\u00e9p \u2014 legyen az a lobby, a kil\u00e1t\u00e1s a teraszr\u00f3l, vagy a naplement\u00e9ben \u00fasz\u00f3 medence \u2014 a hotel vizu\u00e1lis n\u00e9vjegye.<br><br>Ez a k\u00e9p: <strong><em>meg\u00e1ll\u00edtja a g\u00f6rget\u00e9st \/ meghat\u00e1rozza a hotel st\u00edlus\u00e1t \u00e9s \u00e1rkateg\u00f3ri\u00e1j\u00e1t \/ \u00e9rzelmi asszoci\u00e1ci\u00f3t kelt<\/em><\/strong> (luxus, meghitts\u00e9g, term\u00e9szetk\u00f6zeli \u00e9lm\u00e9ny).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Mit n\u00e9z meg el\u0151sz\u00f6r a vend\u00e9g?<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6392_ef580b-44, .wp-block-kadence-advancedheading.kt-adv-heading6392_ef580b-44[data-kb-block=\"kb-adv-heading6392_ef580b-44\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6392_ef580b-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6392_ef580b-44[data-kb-block=\"kb-adv-heading6392_ef580b-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6392_ef580b-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6392_ef580b-44[data-kb-block=\"kb-adv-heading6392_ef580b-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6392_ef580b-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6392_ef580b-44\">A Cornell University szemk\u00f6vet\u00e9ses vizsg\u00e1latai szerint, amikor egy vend\u00e9g el\u0151sz\u00f6r tal\u00e1lkozik egy hotel online hirdet\u00e9s\u00e9vel:<br>1. F\u0151 k\u00e9p (47% figyelem) \u2013 a szem automatikusan ide ugrik.<br>2. \u00c1r (22%) \u2013 gyors \u00e9rt\u00e9kbecsl\u00e9s.<br>3. \u00c9rt\u00e9kel\u00e9s (19%) \u2013 bizalmi faktor.<br>4. Els\u0151 mondat a le\u00edr\u00e1sb\u00f3l (12%) \u2013 csak ha a fenti h\u00e1rom elem pozit\u00edv.<br><em>Ez azt jelenti, hogy a fot\u00f3 megel\u0151zi az \u00e1rat \u00e9s a v\u00e9lem\u00e9nyeket is a figyelem sorrendj\u00e9ben.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Az els\u0151 k\u00e9p hat\u00e1sa a foglal\u00e1sokra<\/strong><\/h5>\n\n\n\n<p>A Revinate Hospitality 2024 riportja szerint: az er\u0151s f\u0151 k\u00e9ppel rendelkez\u0151 hotelek 38%-kal magasabb kattint\u00e1si ar\u00e1nyt \u00e9rnek el a keres\u00e9si tal\u00e1latokban. A f\u0151 k\u00e9pet 6 havonta friss\u00edt\u0151 sz\u00e1ll\u00e1sok 19%-kal magasabb konverzi\u00f3s r\u00e1t\u00e1t tapasztalnak. Ez \u00fczleti nyelvre leford\u00edtva: <strong><em>a j\u00f3 f\u0151 k\u00e9p nemcsak kattint\u00e1sokat, hanem konkr\u00e9t bev\u00e9teln\u00f6veked\u00e9st is jelent.<\/em><\/strong><\/p>\n\n\n\n<p>A potenci\u00e1lis vend\u00e9g szem\u00e9vel n\u00e9zve a hotel els\u0151 k\u00e9pe a teljes online \u00e9lm\u00e9ny bel\u00e9p\u0151jegye. Ha ez a k\u00e9p nem adja \u00e1t a min\u0151s\u00e9get, a st\u00edlust \u00e9s az \u00e9lm\u00e9nyt, akkor az \u00e1r, a le\u00edr\u00e1s \u00e9s az \u00e9rt\u00e9kel\u00e9sek m\u00e1r nem tudj\u00e1k meggy\u0151zni. Profi fot\u00f3sk\u00e9nt mindig azt javaslom: fektessetek energi\u00e1t, id\u0151t \u00e9s tudatoss\u00e1got ebbe az egy k\u00e9pbe, mert ez is okozhat k\u00fcl\u00f6nbs\u00e9get egy \u00fcres szoba \u00e9s egy teljesen foglalt h\u00e9tv\u00e9ge k\u00f6z\u00f6tt.<\/p>\n\n\n\n<p><strong><em>\u00c9rdekel, hogyan legyen l\u00e1tv\u00e1nyos f\u0151 k\u00e9petek? <a href=\"https:\/\/www.pgopremium.com\/kapcsolat\/\" data-type=\"page\" data-id=\"4644\">Vegy\u00e9tek fel velem a kapcsolatot!<\/a><\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A nyit\u00f3k\u00e9p hat\u00e1sa a foglal\u00e1sokra Nagy hotel keresg\u00e9l\u0151 vagyok. Miel\u0151tt \u00fatnak indulunk, minden egyes alkalommal v\u00e9gign\u00e9zem a booking.com oldal\u00e1n l\u00e9v\u0151 fot\u00f3kat \u00e9s ha ott \u00e1tmegy a hely a rost\u00e1n, akkor \u00e1tt\u00e9rek a TripAdvisorra. A valamit mag\u00e1ra ad\u00f3 sz\u00e1ll\u00e1shelyek rendelkeznek egy-egy j\u00f3 fot\u00f3val, viszont a vend\u00e9gek \u00e1ltal k\u00e9sz\u00edtett k\u00e9pek \u00e1ltal\u00e1ban nem \u00fctik meg az ingerk\u00fcsz\u00f6b\u00f6met. Egyr\u00e9szt&#8230;<\/p>","protected":false},"author":1,"featured_media":6995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"right","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[94],"tags":[164,161,162,166,168,165,167],"class_list":["post-6392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-bookingcom","tag-butikhotel-elmeny","tag-fokep","tag-hotelfotozas","tag-premiumhotel","tag-szallashelyfoglalas","tag-vendegelmeny"],"jetpack_featured_media_url":"https:\/\/www.pgopremium.com\/wp-content\/uploads\/2025\/09\/IMG_7594_jpg-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/posts\/6392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/comments?post=6392"}],"version-history":[{"count":24,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/posts\/6392\/revisions"}],"predecessor-version":[{"id":6864,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/posts\/6392\/revisions\/6864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/media\/6995"}],"wp:attachment":[{"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/media?parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/categories?post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pgopremium.com\/en\/wp-json\/wp\/v2\/tags?post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}