WORK
SELECTED WORK
Different businesses.
Different needs.
One way of thinking.
PGO Premium works across strategy, creative direction, production and implementation. What you see here isn’t a collection of photography projects. It’s a selection of work created for different businesses, audiences and touchpoints.
The output changes. The thinking behind it doesn’t.
01 / OLIVACSEPP
Building a visual world around the product.
What started with product photography has grown into something much bigger.
For the latest 90-day cycle, we researched the global premium olive oil market, mapped the brand’s priorities and identified new communication opportunities, including a new audience worth testing.
Then we turned that direction into a complete content system: topics, messaging, copy, photography, Reels and a 90-day publishing plan.
One business. One direction. Every piece working together.
FROM DIRECTION TO EXECUTION
01 / RESEARCH
Understand the market.
Global premium olive oil research, competitor communication and new audience opportunities.
02 / DIRECTION
Decide what matters.
Business priorities, communication themes, content opportunities and the direction for the next 90 days.
03 / CREATE
Make what’s needed.
Complete copy, photography and Reels created specifically for the planned communication.
04 / SYSTEMISE
Put it all to work.
A 90-day content plan connecting every topic, message, asset and publishing moment.
90 DAYS. ONE CONNECTED SYSTEM.
The content wasn’t created first.
The reason for creating it was.
AND THE SYSTEM KEEPS GROWING.
The next step is the website.
A full audit is already underway to bring the same direction and premium standard to another important brand touchpoint.
HAVE SOMETHING IN your MIND?
You don’t need to know what the deliverables should be yet.
THE WORK IS DIFFERENT. THE PRINCIPLE ISN’T.
Understand the business. Define the direction. Create what’s needed. Make it work.